Spain

Canary Islands

Turkey

Greece

Amsterdam

Italy

France

United States of America

Egypt

Croatia

Germany

London

Dubai

Portugal

Thailand

Cyprus

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At Sembo, we're all about making your trip special. We understand that planning and booking travel can be tricky and time-consuming, which is why we've taken on the task of simplifying the whole process for you.

With Sembo, you can explore, plan and book your entire trip in a simple, smooth and flexible way. We are proud to be the only digital travel agency that allows you to book all parts of your trip - from accommodation to activities and transportation - in one single search. This means you can compare prices in real time.

Why should you choose Sembo? We understand that your time is valuable and that your trip is unique to you. We don't just offer a booking service - we offer an entire experience tailored to suit your needs and desires.

And best of all? We're here for you, every step of the way. Our Price Guarantee and Travel Guarantee give you peace of mind when booking with us, and our support team is ready to help you with any questions or concerns you may have.

Behind Sembo is a long history of innovation and passion for travel. Since 1987, we have been challenging the industry by offering affordable travel packages to exciting destinations around the world. Now we are taking the next step in our development by building a completely unique digital travel agency that will make it even easier for you to experience the world.

So welcome to the new Sembo. We are here to help you realize your travel dreams, and we are ready to take you on a journey you will never forget.


Sembo part of the Stena Line Travel Group

Sembo is part of the Stena Line Travel Group, which is part of the Stena Sphere. Stenasfären is a group that includes Stena AB, Stena Metall AB and Stena Sessan AB. The group has over 22,000 employees and a turnover of over SEK 90 billion, with a profit of over SEK 6.2 billion (2022).



Hi there! I'm Amelia, your AI travel expert here at Sembo. What are your travel plans?

(Example: “We are three people who want to go on a road trip in Italy this summer for 12 days”)

View your booking, payment status, and directions to your accommodation. Log in with the booking number and password from your confirmation email.

Save and organise your trip in a smart itinerary

Plan together by sharing with friends and family

At our website we use cookies. A cookie is a small amount of data that is sent to your browser from the web server of the website you are visiting and which is stored on your computer's hard drive. It can be read by either us or one of our partners.

A cookie contains information about, for example, your settings on the computer or internal server data.

We use cookies to be able to offer you a smooth and easy-to-use website. All information stored in cookies is not personal, and it is always possible for you to delete your cookies.

We use third-party cookies to gain a better insight into our visitors' behavior and also demographic information about our visitors. As with all other cookies, the information in third-party cookies is anonymous and can always be deleted.

We collaborate with a number of partners on the internet and exchange data via cookies. At certain times, our partners have access to information that comes from cookies sent from our website.

We also use cookies from third-party providers to optimize ads based on your visitor history. These ads are also displayed on websites other than ours.

What should I do to prevent cookies from being stored on my computer?

If you do not accept that we stores cookies on your computer, we ask you to turn off the handling of cookies in your browser. This is done in the security settings. Please note that blocking cookies means that the booking of our trips cannot be carried out correctly. Then we refer you to our customer service to make your booking.
Privacy Policy

This Privacy Policy has been established by Stena Line Travel Group AB (hereinafter ‘Stena Line Travel Group’, ‘STG’, ‘we’, ‘us’ or ‘our’ in this Privacy Policy) and applies to all our customers, suppliers and partners.

Sembo offers hotels, vacation homes, flights, ferries and other travel-related products. We are a part of the Stena Line Travel Group, which is one of Sweden’s largest travel agencies in the fast-growing area of individual travel. Our head office is in Helsingborg, and today we have more than 100 employees in Sweden, Denmark, Germany, the Netherlands and Spain.
Stena Line Travel Group AB is a wholly owned subsidiary of Stena Line.

In the course of its business, STG collects and manages personal data for the purposes described in this Privacy Policy. STG is responsible for the processing of personal data for these purposes.

If you have any questions about our privacy policy or how we process your data, contact us at the following address:

It is important to us to ensure that we treat your personal data in a safe and legal manner. This Privacy Policy explains how your personal data is collected and managed when you are a customer, supplier, or partner of STG and how you can access your personal data.

Personal data is information about an identified or identifiable natural person. An identifiable natural person is a person who can be identified directly or indirectly though, inter alia, an ID number or one or more factors that are specific to a particular person’s identity.

4. What kinds of personal data do we process and why?

The information we collect about you is used for various purposes in connection with customer relations and the management of the Stena Line Travel Group. The information that is collected can vary depending on whether you are a customer, supplier, or partner, but generally, it will concern information about customer relationship management, supplier relationship management, or information regarding STG’s rights and obligations.

If you do not disclose your personal data, that may mean that STG will be unable to fulfil its obligations regarding your customer or supplier relationships.

In general, STG collects and processes public personal data. In certain cases, however, in connection with your booking, it may be necessary for us to process, to a limited degree, sensitive personal data (e.g. information about special meals on a flight or a need for specific assistance while travelling) as well as information about personal identification numbers (e.g. when a passport copy is required for a visa application) in order to be able to supply you with your desired trip.

Normally, STG collects the following information:

Information that you provide us with when you book a trip or become a member of one of our customer clubs, e.g. online via our website or by contacting our customer service, including contact details (first name, middle name, last name, address, telephone number, e-mail address and employment/job title), personal identification number (for visa applications, etc.), passport number, bank details, credit card information, preferences you communicate to us concerning the trip (e.g. information about special meals or special assistance needed due to a possible disability or illness, etc.), height, weight and clothing and shoe size (required when ordering equipment for ski and sports trips, etc.), the purpose of the trip, information about which languages you speak, citizenship, bonus card number, information you provide about your marketing or communication requests, as well as information you provide when you contact us regarding a problem or when you otherwise approach us in the capacity of a customer.

STG may also obtain credit information from credit reporting agencies to assess your financial soundness and creditworthiness.

Information you provide us with in connection with a delivery or cooperation agreement, including contact details (work, job title, first name, middle name, last name, address, telephone number and e-mail address), information you provide regarding preferences about marketing, communication and information which you provide when you contact us regarding a problem or when you contact us as part of our cooperation.

5. What do we use your personal data for?

STG processes your personal data in order to fulfil the objectives stated below. Note that not all stated objectives, types of information, recipients of information, or types of information processing apply to you in all situations.

STG only uses your personal data insofar as it is necessary for the customer relationship, supplier relationship, or cooperative relationship (taking into account any special interests in each case) or according to applicable law.


STG processes your personal data in connection with the establishment and ongoing management of your customer relationship with us as part of our normal business, including trip bookings and supplying our other products (e.g. visa applications, travel insurance, transfer services, etc.), maintenance of customer records, credit ratings, billing, debt collection, marketing, statistics, etc.

5.2 Administration of supplier and cooperative relationships


If you are a supplier, partner, or point of contact for a supplier and/or partner that STG works with, we will use your personal data when we are in contact with the supplier and/or the partner. We also process your personal data in our CRM registry, which contains information about our points of contact at suppliers and partners.

5.3 Compliance with applicable laws and statutes

STG will process your personal data in accordance with any laws and regulations that STG is subject to in connection with the management of its business or in order to fulfil various reporting obligations under applicable laws and regulations.

When you call our customer service, your conversation may be recorded. Recordings are saved for 6 months. We do this in order to know what oral agreements we have made. We may also use the conversation for internal training purposes. We thereby collect and store all personal data that feature in the conversation. You will be informed before the conversation begins and you have the right to request that the conversation not be recorded. You also have the right to request that a recording be deleted.

5.5 Data collected when you subscribe to our newsletter

If you choose to subscribe to any of STG’s newsletters, we collect your name and your e-mail address in order to be able to send the newsletter. You can choose to stop receiving newsletters via our website or directly in the newsletter at any time.

5.6 Data related to use of our digital services

When you use any of our websites, app, or any of our other digital services, we may collect data about your use of the service. Part of this data may be personal data, such as e.g. your IP address. We also collect data about how you navigate within the service, what searches you make, and which travel products you are interested in. If you are logged in to your account or provide data which make it possible for us to identify you, we combine data about your usage habits with any other data we have collected about you.

STG strives to ensure that all personal data we process is accurate and up to date. We therefore ask you to always notify us of any changes to your personal data such as address or payment information so that we can ensure that your personal data is always accurate and up to date. If you have created a travel profile with us, we ask you to log in to your profile and update it with any changes.

6. Legal basis for processing of personal data

STG always processes the information about you in one or more of the following ways: (1) your consent,* (2) the conclusion or execution of your contract with STG, (3) in relation to STG’s legitimate interests, that is, the purposes described above, (4) the execution of the legal obligations to which STG is subject, (5) protecting your or another natural person’s main interests, (6) processing that is necessary for a legal claim to be established, enforced or defended, or (7) processing that is necessary to comply with STG’s or your employment, health or social obligations under national or EU legislation. There may also be situations in which we use your personal data for the legitimate interests of a third party in relation to the above purposes, unless outweighed by your interests.

*Personal data consent and your rights
Personal data that are used in order to send newsletters, customisation, or for marketing are processed on the basis of your consent. At any time, you may choose to revoke your consent by contacting us using the contact details above. If you revoke your consent, we will delete any personal data and cease the processing covered by the consent. You also have the right to request that the data about you be deleted, supplemented, or corrected, as well as the right to data portability.

It may be the case that the same personal data is processed both on the basis of consent and necessity or on the basis of other regulations. This means that even if you revoke your consent and the processing that is based on that consent ceases, the personal data may still remain with us for other purposes.

STG only transmits data that are necessary in the normal course of business, including data that are necessary for your trip and other products you purchased at the same time.

STG usually sends personal data to the following recipients when ordering travel and related products:

GDS is an IT network system owned or operated by a company that enables transactions between suppliers in the travel industry, primarily airlines, hotels, car rental companies, and travel agencies. GDS combines services, prices and bookings by bringing together products across the three travel sectors, i.e. flight reservations, hotel reservations and car rentals.

STG transmits personal data to airlines when booking your trip. In order to book your flight, we usually have to provide the following information to the given airline: first name, middle name, last name, departure airport, destination, date of departure and return trip, bonus card number, and special requests for your trip, including booking special meals and any need for special assistance on the plane or at the airport.

For trips to certain destinations, we may also need to provide your passport number to the airline.

STG sends personal data to any hotels that you may stay at during your trip. In order to book your hotel stays, we usually have to provide the following information to the given hotel: first name, middle name, last name, destination, date of departure and return trip, bonus card number, and special requests for your trip, including booking special meals during your hotel stay and any need for special assistance during your hotel stay in connection with a handicap or illness.

STG normally does not process car rentals in our own booking systems, unless you book your rental car yourself directly in the car rental company’s booking portal/website, which we refer to.

In those cases in which STG needs to send personal data to car rental companies, normally we have to provide your first name, middle name, last name, pick-up site, rental period, car type, bonus card number, and any specific requests for the vehicle rental such as specific measures in the case of handicap or illness, the use of child seats, etc.

STG sends personal data to bus companies if you travel by bus as part of your trip (e.g. on a day trip to famous tourist attractions, etc.). In order to book your bus trip, we usually have to provide your first name, middle name, last name, pick-up location, the date and time of the bus trip, destination, and special requests for the bus trip, including booking special meals during the bus trip and any need for special assistance during the bus trip in connection with a handicap or illness.

STG send personal data to passenger lines if you are going to travel by ferry as a part of your trip. In order to book your ferry trip, we usually have to provide your first name, middle name, last name, your vehicle registration number, destination, route, date and time of departure and return trip, and special requests for the ferry trip, including booking special meals and any need for special assistance during the ferry trip in connection with a handicap or illness.

A bed bank is an IT network system owned or operated by a company that enables transactions between suppliers in the travel industry, mainly hotels and travel agencies. STG sends personal to bed banks that book any hotels that you will use on your trip. In order to book your hotel stays via a bed bank, we usually have to provide your first name, middle name, last name, destination, date of arrival and departure, bonus card number, and special requests for your trip such as booking special meals during your hotel stay and any need for special assistance during your hotel stay in connection with a handicap or illness.

If, as part of your trip, you participate in excursions or need a transfer, STG may disclose your personal data to the relevant supplier or partner. The supplier or partner is responsible for organising the excursion or the transfer when you order the desired services with local suppliers at your destination. In order to be able to book your excursions, transfers, etc. we normally have to provide your first name, middle name, last name, date and time of arrival and/or departure, type of vehicle, and special requests related to the excursion or transfer such as booking special meals or any need for special assistance in connection with a handicap or illness.

As a part of your travel booking with us, you have the opportunity to purchase admission tickets to events and amusement parks such as Legoland and Disneyland Paris.

STG sends personal data to suppliers/partners that book any tickets that you will use on your trip. In order to book your tickets, we usually have to provide first name, last name, age, date and time, and special requests for the tickets, such as booking special meals and any need for special assistance purchasing tickets in connection with a handicap or illness.

As a part of your travel booking with us, you have the opportunity to purchase various forms of insurance, such as luggage or travel insurance. If you want to buy such insurance, we will submit your personal data to the insurance company so that they can register the insurance. In order to purchase insurance, we normally have to provide a first name, middle name, last name, e-mail address, destination, date of departure and return trip, and mode of travel to the insurance company.

As a part of your travel booking with us, you have the opportunity to rent equipment that you need on your trip, e.g. skiing equipment, diving equipment, or similar. If you want to rent such equipment, we will submit your personal data to the company at your destination from which you will rent the equipment. In order to book your equipment, we normally have to provide a first name, middle name, last name, type of equipment, pick-up location, rental period, and information about height, weight, clothing and shoe size to the rental company.

STG may also transmit and/or send your personal data to other suppliers and/or service suppliers in connection with the general conduct of our business, e.g. in connection with external administration of our IT system, analytics, marketing, debt collection, credit assessment, auditing, legal assistance, etc.

For more information about our suppliers’ and partners’ use and protection of your personal data, see their privacy policies and conditions.

STG strives to limit to the greatest possible extent the transmission of personal data that can be associated with you personally.

STG does not transmit your personal data if it is not required to provide its services or meet your needs.

8. International transfer of your personal data

Due to STG’s business, your personal data may be transferred to countries outside the EU/EEA when you book a trip with us. In order to be able to supply our services to you, in certain cases we have to use partners and suppliers outside the EU/EEA.

If it is not possible for us to disclose your personal data to a recipient outside the EU/EEA, STG will be unable to supply the desired trip to you. This applies when you book a trip for which we have to send your personal data to recipients outside the EU/EEA in order for the trip to be able to be made, e.g. to book flights, hotels, etc.

Data protection legislation in these countries may be less strict than in the rest of the EU/EEA, as the European Commission has determined that the level of data protection is not as high in these countries as within the EU/EEA.

STG has an obligation to ensure that a good level of protection exists for your personal data, an obligation we take seriously.

Personal data are not saved any longer than is necessary for the purposes for which they are collected, provided we are not obligated to store the data in order to comply with national law, such as statutory storage periods in connection with accounting, etc.

It is STG’s policy to protect personal data by taking the appropriate technical and organisational security measures. When your personal data are no longer needed, we will ensure that they are deleted in a secure way.

At any time, you have the right to exercise your rights under applicable legislation on data protection. You can, for example, request access to the personal data about you that STG has saved, or object to the processing of the data, including with respect to automatic decisions and profiles as well as to the use of your personal data for direct marketing. You can also request correction or deletion of any incorrect data about you, withdraw your consent to the processing of your personal data, and exercise your rights regarding data transfer.

If you want to exercise one or more of your rights, please contact us by e-mail:

Your request will be processed in accordance with applicable data protection statutes.

STG regularly evaluates and updates its privacy policy. For this reason, you should regularly check this privacy policy for any changes that can affect the processing of your personal data.

A package tour and a linked arrangement offer travellers different booking processes but provide the same protection under the Package Travel Act, ensuring customer rights and peace of mind during the trip.

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Sembo is part of Stena Line Travel Group AB and is headquartered in Helsingborg. Sembo is responsible for accommodation services, while Stena Line Scandinavia AB and Direct Ferries manage ferry services. Sembo also acts as an intermediary for other transportation services such as airline tickets, rental cars, trains, and transfers. Payments for both transportation and accommodation are made directly to Sembo (Stena Line Travel Group AB).

Sembo primarily serves private travelers. Please read these travel conditions carefully before booking your trip, as booking travel services through our website constitutes your acceptance of Sembo's travel conditions.

Unless otherwise agreed upon, you as a customer select products and services, or combinations thereof, from the offerings available on our website.

You are responsible for providing accurate contact information to enable us to reach you with important information. We will notify you about any changes via email. Sembo cannot be held responsible if incorrect contact details provided by you result in missed important communications. You, as the individual making the booking, are responsible for payment. It is your responsibility to ensure you can receive communications from Sembo. Sembo will not be responsible for undelivered messages due to circumstances beyond our reasonable control, such as providing an incorrect email address, email settings preventing receipt, or emails being categorized as spam.

1.2. Responsibility and Obligations for the Fulfillment of the Trip

By booking travel through our website, you agree that Sembo acts solely as an intermediary between you and the service providers. Sembo shall under no circumstances be held responsible for travel services booked through other suppliers.

Additionally, Sembo is not responsible for any inaccuracies in information displayed on our website provided by the respective service providers.

When Sembo intermediates services for a supplier, the supplier is responsible for delivering the service, and the supplier's travel and transportation conditions apply. As an intermediary, Sembo is not liable for timetable changes, canceled flights/ferries, lost luggage, bankruptcies, or other matters related to the execution of the travel services.

Any claims related to the non-delivery of travel services must therefore be directed to the relevant supplier.

Sembo disclaims responsibility for technical problems and pricing errors beyond our control. Sembo reserves the right to contact customers via email within 48 hours during regular business hours (weekdays excluding public holidays) in the event of technical issues or pricing errors concerning, for example, airline tickets, baggage, and seating.

If an obvious error occurs during your booking, Sembo will offer you the choice of either paying the correct price and retaining your booking or canceling your booking without penalty.

Sembo is not obligated to provide travel services at an incorrect (lower) price, even if you have received a booking confirmation, if the error should reasonably have been obvious to you.

Bookings can be paid using the following payment methods:

Credit/debit card payments: Dankort, Visa, MasterCard, and Eurocard – Sembo reserves the right to refuse card payments if card fraud is suspected. In such cases, identification may be required.

Must be paid immediately upon booking, and the payment is binding.

"Economy" tickets must be paid immediately upon booking.

A deposit of 10% of the total amount or at least EUR 50, plus cancellation insurance, must be paid within 2 hours after booking. For departures within 25 days, the full amount is payable upon booking.

A deposit of 10% of the total amount or at least EUR 50, plus cancellation insurance, must be paid within 2 hours after booking. For departures within 45 days, the full amount must be paid at the time of booking.

For bookings at special rates, also indicated as "Non-refundable," the booking must be paid immediately and cannot be refunded in case of changes or cancellations.

If final payment is not received by the due date, Sembo has the right to consider the booking canceled. Refer to our cancellation policy, including applicable charges, within these conditions.

When you have booked your trip, a booking confirmation will be sent to your email. At this point, the intermediary agreement between you as a customer and Sembo comes into effect. If you do not receive a booking confirmation within one hour after completing your booking, and none of our customer service representatives have contacted you via email or phone regarding any issues, please contact us by phone for confirmation.

Once your electronic tickets have been issued, you will receive a confirmation email containing your ticket number. At that moment, a binding contract between you and the relevant airline carriers comes into effect.

Flight prices and seat availability information are provided directly by the airline. If the airline makes changes beyond our control (e.g., changes in price, seat availability, or other conditions) after the booking confirmation has been sent but before the agreement with the airline has become binding (as described above), the agreement will not come into effect. In such cases, Sembo will refund the payment to the same method used for the booking.

We may contact you during our regular office hours to give you the option to accept the new price, but no later than 48 hours after we have become aware of the change.

You are responsible for ensuring that the confirmation matches your booking. When booking flight tickets, it is your responsibility to ensure all names match exactly with passport information.

For flight bookings where the outbound and return journeys consist of two separate one-way tickets, these are treated as two independent tickets. It will be clearly stated during the booking process and on your booking page if your trip consists of two separate, unrelated one-way tickets. In the event of a schedule change, delay, or cancelled flight on one leg of the journey, we do not allow changes or cancellations to the other leg, as the airline considers them to be entirely separate bookings.

Flight tickets must be used in the order they were issued. If you do not use the outbound leg of a return ticket, the airline will automatically cancel your return journey and no refund will be available.

If you as a traveller have a duplicate booking, the airline may cancel your trips. This applies even if the bookings were made through different travel agencies or directly with the airline. We are not responsible for any cancellations made by the airline in such cases and do not cover any additional costs that may arise.

We do not offer tickets to minors traveling without an accompanying adult. Passengers under the age of 18 must be booked and accompanied by an adult. Certain countries and airlines deny entry to minors who are not accompanied by a legal guardian. Please note that some airlines require minors to present a birth certificate during travel.

For flight tickets booked with low-cost airlines (e.g., Ryanair, EasyJet), the airline will send the booking confirmation directly to your email, including the booking reference required for online check-in. If you do not receive confirmation from the airline within 72 hours, please contact us immediately. Online check-in should usually be done through the airline's website to avoid extra airport fees. If you have booked flights only, please contact the airline directly for assistance.

The right of withdrawal does not apply to transportation services or related accommodation services under distance selling laws. Sembo does not offer any 24-hour rule. After payment, flight tickets are non-refundable.

Please note that some airlines charge a fee for airport check-in. Refer to individual airline websites for details.

Local airport taxes/fees must be paid at the airport in local currency and may change on short notice. These fees are determined by each country’s aviation authority. We have no control over these fees and do not refund them.

A service package is an optional add-on that can be purchased when booking your flight ticket. You may also add the service package at any time before departure, and in some cases during your trip. Two levels are available: Basic and Premium.

The following services are included in both Basic and Premium:

Customer service support for changes, cancellations, and other assistance related to your flight booking

Priority support via dedicated phone and email channels

Booking of special baggage such as strollers, golf bags or ski equipment (airline fees may apply)

Ordering of special meals, when available on your flight

Assistance with cancellations and changes in emergency situations

Help finding suitable rebooking options and applicable airline fees

Support with name changes when permitted by the airline (airline fees may apply)

Assistance with baggage and seat reservations, where available (airline fees may apply)

Help with claiming compensation from the airline under EU delay regulations

A hotel voucher for future accommodation bookings

Hotel voucher (included in both packages):

The voucher is valid for hotel bookings made through Sembo.

The value of the voucher equals the price of the service package purchased

In the Premium package, the voucher amount is higher than in the Basic package

It is automatically applied at checkout once the voucher code is entered

It cannot be combined with other promotions or discounts

It is non-refundable and non-transferable

SMS confirmation of you flight and booking details

This option must be selected and paid for at the time of booking and cannot be added later.This service is Sembo’s own product and may not correspond to the airline’s rebooking policy. Rebooking must therefore be made via our flight department, by email, during regular office hours, and at least 48 hours before the original departure (the first flight of the booking). The new journey must be completed within one year of the original booking date.

Rebooking is subject to availability and must be with the same airline originally booked. If a rebooking involves higher ticket prices, the traveler pays the difference. 

This service allows for only one-time rebooking — once used, no further changes are possible and the service is considered fully consumed. Sembo offers rebooking regardless of the airline’s own rules.

Free date changes are allowed within the same fare level and travel route with the selected airline. If the new fare is higher, the customer must pay the price difference.

The product does not allow name changes or name corrections.- Flight segments must be used in the original order booked; changes to the destination are not permitted.

Rebooking the ticket to a so-called “stopover” is not allowed.

The service may be used once only; after that, it is considered consumed.

The service includes up to three price inquiries for your rebooking.

Once the outbound journey (the first flight of the booking) has commenced, the service is considered consumed.

In case of cancellation of the trip, the fee paid for the Rebookable Ticket service is non-refundable.

If the rebooking results in the passenger no longer qualifying for a special or promotional fare, the price difference to the new fare will be charged.

Sembo does not assume responsibility for visa, passport, or similar travel documentation should the journey be extended.

The passenger is responsible for any ancillary services, such as baggage or seat reservations, purchased through Sembo or directly from the airline.

If the passenger fails to check in or travel any segment of the itinerary, the rebooking service will be forfeited.

All communication regarding changes must be made by email, and the passenger is responsible for ensuring the matter is confirmed.

Sembo will not make any changes to the original booking without the customer’s written consent, except in cases where changes are made by the airline.

For certain airlines, Sembo can offer seat reservations on board the aircraft for an additional fee. Where this option is available, it will be presented during the booking process, and the cost may vary depending on the selected seat.

When you book this trip, trip protection are automatically included.

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